1. Launch your next offer, even before it’s complete.
Every successful expert we interviewed this year echoed the same advice: Don't let the pursuit of perfection delay your launch and potential revenue growth.
As Brian Singh, founder of Digital Volleyball Academy, says, “I launch new offers all the time, because I know that even if it's not successful, I'll learn and grow from it. Just start.”
Your goal for 2026:
🚀 Prelaunch and validate your next offer quickly.
For early revenue and proof of concept, follow Miss Excel’s strategy: “Whenever I make a new course, I sell it before it’s complete.” Set a launch date for your offer and stick to this deadline. “That will really put the fire under you to actually get that out,” she says.
2. Double down on your top-performing marketing channels.
Stop chasing fleeting social media trends. Instead, focus on marketing channels that generate consistent traffic and quality leads for your online learning business.
For Sunny Lenarduzzi, founder of online coaching business Authority.io, YouTube is a reliable marketing channel because it creates evergreen traffic. “It's constantly bringing us leads all day, every day, even when we're not working,” she says.
Your goal for 2026:
🔎 Identify your core lead generation channel and optimize it.
Whether you run an email newsletter, a podcast, a YouTube channel, or evergreen webinars, the key is to deliver free, valuable content to your audience first. This helps build trust, making your paid offers more appealing when you promote them.
Just ask Amanda Schonberg, founder of Baking for Business: “My first sales came from building relationships. I didn’t just promote my offers. I connected with my community and created content that truly spoke to their real-life struggles.”
3. Price your offer based on the value it provides.
To seriously grow your revenue, stop undercharging for your expertise. Price your offer based on the transformation and results it provides. Focus on the before-and-after: think concrete benefits like a new job, higher earnings, or mastery of a skill.
Your goal for 2026:
💰 Re-evaluate your pricing strategy.
Use the value-based pricing approach like online coach Daria Astanaeva. “In my messaging, I focus on communicating what my clients will potentially get by working with me,” she says. “Focus on the value of your service, and you’ll have no problem increasing your price!”
For accessibility, use a tiered pricing structure like Securing Degrees’ Victoria Lamar, whose clientele is mainly high school students and their families. Start with an affordable entry point for the masses, then scale up to more premium, higher-ticket offers.
4. Build repeatable systems for scaling.
Scaling your online learning business means moving beyond trading your time for money. This requires building repeatable systems, diversifying revenue, and strategically outsourcing.
Your goal for 2026:
🛠️ Build systems and delegate tasks whenever possible.
Take Sean McCormick as an example. He scaled his online coaching business to six figures not by doing more, but by simplifying, automating key processes, and creating “a smooth, repeatable customer journey.”
For Miss Excel, in addition to serving individual learners, she has scaled her revenue significantly by adding B2B (selling to organizations) to her business model. On top of that, she outsources 90% of her business so she can focus on high-level partnerships and growth strategies.
